Why is 360 degree video marketing so effective?
In this technological age when video content is everywhere on the Internet, using 360 degree videos can provide the significant marketing advantage your company needs to effectively attract, engage and retain members of your desired target audiences.
Think about it. With a solid Internet connection and the click of a mouse, anyone can instantly access video content on any number of sites, including YouTube, iTunes, Hulu and Netfix, to name a few—and the proliferation of video content is just beginning. In fact, estimates are that 90 percent of all Internet traffic by 2014 will be in the form of videos. You need a differentiator that sets your videos apart from all others. BigLook360’s video production expertise does just that, by engaging viewers in a memorable way that uniquely promotes your message and brand image, like no traditional media can.
The concept behind 360 degree, immersive media is simple. While traditional videos provide only one angle of reference, a 360 degree video enables viewers to take an active role in selecting the angles they see. Using the mouse to click and drag anywhere within the frame of the video, viewers can look up, down, left, right, or completely around within the footage, just as if they were standing right there in the middle of the action.
Whether watching a live event, a virtual tour, an interactive training session or a custom marketing message, giving your audience and potential customers complete control of their viewing experience is full of the “wow” factor that’s hard to forget. The interactivity and immersive nature of 360 degree technology provides your market with:
An increased sense of realism;
More in-depth information to impact the decision-making process;
The ability to explore inaccessible places or environments;
The chance to respond to meaningful situations;
An opportunity to receive complex information in useful ways that feel completely natural;
Improved information retention; and
A reason to view the video more than once.
With an immersive media like 360 degree video, you are able to deliver your message and build your brand in a unique way, where the viewer is in control. The ability to watch from completely different views helps audiences gather new information, increasing their overall engagement, each and every time.